Jon's Life

Asia’s Millennial Guru

Jonathan Yabut is the proud Filipino winner of the hit Asian reality TV show, The Apprentice Asia.

Born and raised in Manila, Jonathan is a multi-awarded marketer and HR professional with over 15 years of experience in Southeast Asia. Dubbed as “Asia’s Millennial Guru”, he is Asia’s leading motivational speaker on topics involving leadership, career advancement, communication skills,  and office productivity.

Jonathan is the author of three best-selling motivational books, “From Grit to Great” (2015), “Fast Forward” (2017), and “Single, Taken, Or Building My Empire” (2019), which offers career tips and advice for aspiring corporate millennials. In 2022, he launched his 4th book, “Everything Will Be Alright” which centers on work-life balance and mental well-being. 

By record, he is the only Filipino author today able to penetrate the Southeast Asian markets of Malaysia, Singapore, Vietnam, and Indonesia as a certified best-selling author.

Jonathan today is the founder and managing director of his marketing consultancy firm, The JY Consultancy & Ventures, which offers marketing and talent optimization services to start-ups and Fortune 500 companies in Asia.

About Page - Books

JY Consultancy & Ventures

JYCV is a leading marketing and talent consultancy group based in Southeast Asia. Founded in 2014 by Jonathan Yabut, Winner of The Apprentice Asia

  • Operates in 3 key cities: Kuala Lumpur, Singapore and Manila with 24 full-time staff, and 18 part-time brand consultants
  • Proudly serviced over 100 marketing clients and campaigns in 8 countries in just 4 years
  • Specializes in two consultancy tracks, with specialization on millennial audiences:
    • Marketing / Branding / Digital Content
    • Talent Management / Human Resources

As featured by media around the world:

JY Featured V3

HR & Talent Services


Coaching and Mentoring for leaders
How to Manage Diversity (multigeneration / multicultural)


Time and Workload Management
Building Culture of Innovation and Entrepreneurship


Public speaking and Presenting
Business Writing Body Language


How to Manage Millennials at Work
Digital Recruitment for Millennial talents
Employer Branding and Employee Value Proposition

Marketing Services


Strategy Analysis & Recommendation
Workshops & Training on Strategy Building


Qualitative and Quantitative Research
User Interface and Experience Analysis
New Product Testing and Competitive Landscape Mining


Social Media Account Management
Content Marketing
Influencer Strategy & Execution


Comm Plan Strategy & Execution
Workshops & Training on Marketing to Millennials

Our Social Causes

For Youth Scholars of Asia

Your business with us allows us to help the youth!

Since 2013, JY Consultancy and Ventures has been donating to various NGOs and schools in Southeast Asia as part of its education advocacy. To date, we have touched the lives of 120+ scholars around the ASEAN region!

In 2023, we added one more advocacy: sheltering dogs on the street (Jon is a proud father of 2 adopted dogs he took when the pandemic happened).

Whenever you hire Jonathan for a talk, hire JYCV for a marketing consultancy project, or buy Jonathan’s books—a kid in a less-fortunate city or province in the ASEAN region is offered the chance to be sponsored for schooling, and a dog is given a chance to live their best life to inspire more people.

Below are our NGO partners who collaborated with us. Help us reach out to more students and help them reach their ambitions!

JYCV Youth Scholarship
jonathan yabut charity scholarship children students motivational speaker Asia Philippines leadership give back CSR