Level Up Your Social Media Marketing

You probably have asked this question many times: why do some posts get more likes than mine even if my content is better? If so, this course was designed to help you understand how social media algorithm works. Jonathan Yabut will give you an in-depth walkthrough on how platforms like Facebook, Instagram, and TikTok determine criteria for audience reach and engagement. We will help you appreciate how critical short-form videos are (and why viewers are getting shorter attention spans and becoming more impatient). We will also help you understand why it matters why content marketing is the most sustainable way to keep your audiences engaged, and eventually graduate to becoming your customers.

This topic is popularly taken by students together with other online courses. Click on the links below to review the module and enroll in these programs too!

“Virtual Selling & Remote Customer Service”
“Caption Writing for Online Sellers & Content Creators”
“How To Manage Irate Customers”

Module Outline:

• Deep dive into the Social Media Algorithm
• Why Engagement Matters: Likes, Comments, Shares, etc.
• Understanding the difference between Network Algorithm vs. Trend Algorithm
• 5 Key Best Practices in Posting Content
  • Timing
  • Visuals & Optics
  • Content Relevance
  • Consistency
  • CTA (Call to Action)
• Case Studies: Selected Wins & Upsets from Moment Marketing Campaigns of Brands (Mcdonald’s, Nestle, Coca-Cola, etc)

All participants will get the following:

• 1.5 hours of coaching & case simulations with Jonathan Yabut
• Digital Certificate upon completion of online course
  Free 1 digital copy of Jon’s best-selling book: “From Grit To Great” (worth PHP 250)

 Prefer face-to-face workshops instead? We got you covered! We also offer an onsite workshop for this topic. Register and read details here

For more inquiries, e-mail us jonathanyabut@jycvasia.com

Got questions you need to clarify before you buy an access? Check our FAQs here.